Prescriptive analytics will be built in to business analytics software

IDC predicts that half of all business analytics software will include the intelligence where it’s needed by 2020. Time certainly flies and 2020 will be upon us sooner than we would like to think.

The key in the adoption of intelligent tools will be its ability to be usable in the hands of anyone, not just those who have a maths degree. Intelligent tools have actually been around for quite a long time. You could argue that Business Intelligence tools that allow users to play with mass amounts of data is intelligent and using intelligent methods to bring insights to the forefront of the business. However there are not too many products on the market that feel natural and comforting to use on a daily occasion to make business decisions. The “Dashboard” era gave us confidence that data was easy to visualise and learn from, but didn’t make it is to action anything within it. More, it made us aware that there were either good or bad trends.

The next obvious step is to utilise what the data can do for us and then supply to the users with a set of actions to take, knowing that the data points will continue to monitor and work with those decisions to report back on a successful for non successful decision. In saying this, it does not mean that all products will need to have intelligence in them to stay in the market. It sounds silly, but some tools just don’t require it. The simple act of taking notes, while some could think could enable some intelligence could end up ruining the user experience of nice clean and simple note taking tools. Instead users would be met with annoying recommendations and ideas on what content to include in their note. This is the classic “Microsoft PaperClip” effect.

However for those tools where it makes sense, CluedIn totally believe that some levels of intelligence will make the experience much better.

Good examples that we can see today, but in some way are very primitive are Mail clients asking if you forgot to attach a file when you mentioned things like “See attachment” but forgot to attach the file. This does lead to a lot of false positives and hence this intelligence is fantastic when it works and annoying when it doesn’t. There is no doubt in our mind that this experience will become one of the big things in the next set of intelligent tools i.e. lots of amazing experiences when the intelligence works and lots of terrible experiences when it doesn’t.

Our prediction is that it will be beyond 2020 before tools truly start to be intelligent and that it is not just a afterthought to add intelligent “features” to a product. Either way, we really look forward to the good and bad experiences. Start the journey today at

Team CluedIn.

Tim Ward

Founder, Developer and Loudest Employee at CluedIn.