An odd side-effect of connected systems

At CluedIn, we have been running CluedIn internally to essentially keep us in the loop on everything that is happening at the company. We may still be small, but we are already using an overwhelming amount of tools to manage the business (project management, file storage and sharing, accounting, chat, mail and many more). Add the fact that we are also running lots of different parts of the business (marketing, sales, accounting, product), it doesn’t leave us much time to properly organize things. The “happenings” I refer to, includes everything from updates in our codebase, important emails that people receive, interesting tweets about our product or interesting spikes in Google Analytics data that require our attention. I wanted to blog about an interesting side-effect that happened because now, with CluedIn, all our systems are highly connected.

Ever since using CluedIn, knowing that our work will end up being out in the open and displayed to others inside the company, we all have naturally evolved to produce more clean and organized data in the tools where we enter the raw data e.g. Slack, Pivotal Tracker, Trello etc. Why? Because we now know of the power that can come with clean data going into a system.

However this was just not the case in most other systems where I knew that the data going in had a lifetime of that project, or that sprint or that client. With connected systems, the ability for content re-use becomes much more of a relevant happening and hence our attitudes on how we treat these productivity tools has risen in respect and quality. The side effect of entering good data into systems is somewhat only realized when you try to connect the unstructured data that typically gets entered into these productivity tools. Not only this, but clean data makes it much more clear for people to know what is going on. Let me give an example. Just this week, we were talking with 5 potential customers. All of them said that the ability to search across their organizations data would immediately bring value to their company. Because we put this into Podio, CluedIn was easily able to trace back through our meeting notes, task management system and Slack discussions to trace back the decisions that were made in order to push search to the forefront of our first release.

In summary, at the time of data entry into the tools you use, this is the biggest chance for the user to add as much context as possible. The more context, the more CluedIn can do with the data. Last week, we put a gold stamp on our software. The software is ready to ship and ready to give organizations their data back. Signup at to start utilizing your existing data.


Tim Ward

Founder, Developer and Loudest Employee at CluedIn.